For a class project, I developed a mock campaign entry for the Young Ones Competition, which integrated both physical interactions and digital experiences. The campaign was designed to appeal to consumers who prioritize health and wellness while seeking excitement and adventure.

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The strategy centered on creating a viral and guerrilla marketing approach, aiming to generate organic buzz and engagement. By crafting a shareable campaign, I focused on eliciting authentic feedback from the public, building anticipation, and fostering a strong connection between the brand and its audience.