Pampers has long been synonymous with baby care, providing products that prioritize comfort and reliability for generations. However, with an influx of new, eco-conscious competitors and millennial parents demanding transparency, sustainability, and emotional connection, Pampers faced the challenge of evolving its brand while retaining its trusted legacy.

This project aimed to reimagine Pampers’ branding and marketing strategy to position the brand as a modern, empathetic, and sustainable choice for today’s parents.