Deloitte.
In a 10-week partnership with Deloitte Consulting, my SCADpro team curated a visual identity for their Quantum Computing sector.
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Red Bull
The GAINZ Edition, a spec Red Bull product, is a pre-workout powder marketed towards Gen Z in a multi media campaign.
e.l.f.
As part of my senior capstone project, I collaborated with Lyndsey Gordon to deliver a young, inviting persona to introduce new buyers to e.l.f.
Dreyer's
This Dreyer's campaign celebrates the brand's story in a multi media campaign targeted towards ice cream fanatics and all the "extra" people in our lives.
Pampers
Pampers is establishing itself as a knowledgeable and empathetic source for the new generation of parents, as word-of-mouth marketing expands to digital social circles. This campaign uses relatable tactics to engage this audience effectively.
B & D's Burgers
Taylor Swift's brand is a great example of understanding your audience and tailoring content for engagement. Her use of striking visuals and purposeful copy is a hallmark of her style, appealing directly to her audience's interests and emotions.
Jumex
Some hidden gems just need a little polishing to shine. Jumex has a solid foundation with high-quality recipe standards and a humorous brand voice. By modernizing its image with a touch of satire and minimalist design, Jumex can better resonate with contemporary audiences.
NotCo
NotHangover is the first of its kind, requiring careful consideration to effectively reach its target market from the start. By collaborating with prominent pop culture icons, NotCo can capture attention and establish NotHangover as a must-have product.
